New
Structure Signals Company's
Commitment To Livestock
Sector SHAWNEE, Kansas-January
31, 2006
In a show
of continuing commitment
to grow its livestock business,
Bayer
Animal Health has restructured
its food animal team and
named Todd Firkins to lead
marketing efforts in North
America. The appointment
is effective immediately.
As Livestock Category Manager,
a new position, Firkins will
be responsible for providing
leadership in product management
and business development
across the entire food animal
category. He will oversee
marketing and support of
Baytril 100®, Bayer Animal
Health's antibiotic for the
treatment of bovine respiratory
disease (BRD), as well as
the entire Insecticides product
portfolio.
"This newly created position
demonstrates Bayer Animal
Health's increased emphasis
and commitment to a successful
future in the food animal
category, said Jeff Gaidos,
Vice President of Marketing. "Todd
brings a wealth of industry
knowledge, significant category
expertise, and a clear vision
for our future in this important
segment. Todd will be a pivotal
player in the ongoing success
of this business."
Firkin's appointment is
part of broader structural
changes designed to fully
support Bayer Animal Health's
food animal franchise. The
company also announced the
creation of an Insecticides
Brand Manager position to
oversee growth and development
of its Tempo® and Quickbayt® lines
of farm hygiene products.
Mitch Johnson will lead the
company's efforts in this
important and growing segment
of the food animal business.
Said Gaidos, "Mitch brings
significant expertise to
the farm hygiene segment.
Dividing the food animal
business into livestock and
insecticide categories reaffirms
our commitment to the business
and increases our focus.
We are fortunate to have
two talented individuals
to help lead our growth in
these categories."
These organizational changes
signal an important commitment
for Bayer. About 25% of Bayer
Animal Health's revenue comes
from the food animal category.
Said Joerg Ohle, President
and General Manager of Bayer
Animal Health, "Our new structure
is designed to put us in
the best possible position
to grow our livestock and
farm hygiene business. Todd
brings the right combination
of leadership skills, experience,
and energy that we need to
serve the livestock category
and Mitch has the experience
and knowledge to drive the
insecticides segment. We
are absolutely committed
to take both of these businesses
to the next level."
Firkins joined Bayer Animal
Health as a Technical Sales
Representative in 1995 and
currently is a Regional Sales
Manager, living in Canyon,
Texas. He served as a Senior
Technical Sales Representative
and Technical Sales Specialist
before assuming his current
post in 2003. Firkins will
relocate to the company's
North American animal health
headquarters in Shawnee,
Kansas. A rancher and pilot,
Mr. Firkins is active in
several organizations, including
the Texas Cattle Feeders
Association, the Texas and
Southwest Cattle Raisers
Association, the New Mexico
Cattle Growers Association,
the Experimental Aircraft
Association, and the Pilatus
Owners' and Pilots' Association.
Before joining Bayer Animal
Health, Mr. Firkins held
positions with Mallinckrodt,
Bowman Micro-Dose/Dodge Livestock
Equipment, and Texas Beef. Firkins
is a native Texan who earned
his Bachelor of Science degree
in animal science from Texas
A&M University.
Johnson joined Bayer Animal
Health in 2002 as part of
the livestock marketing team.
Prior to joining Bayer, he
held marketing positions
with Intervet, Pfizer Animal
Health, and Eli Lilly serving
the U.S. and international
livestock and poultry markets.
He earned his Bachelor of
Science degree in agriculture
from the University of Nebraska
and his Masters of Business
Administration from the University
of Virginia's Darden business
school.
Bayer HealthCare's Animal
Health Division is a worldwide
leader in parasite control
and prescription pharmaceuticals
for dogs, cats, horses, and
cattle. North American operations
for the Animal Health Division
are headquartered in Shawnee,
Kan. Bayer Animal Health
is a division of Bayer HealthCare
LLC, one of the world's leading
health care companies.
Forward-looking Statements
This news release contains
forward-looking statements
based on current assumptions
and forecasts made by Bayer
Group management. Various
known and unknown risks,
uncertainties, and other
factors could lead to material
differences between the actual
future results, financial
situation, development, or
performance of the company
and the estimates given here.
These factors include those
discussed in our public reports
filed with the Frankfurt
Stock Exchange and the U.S.
Securities and Exchange Commission
(including our Form 20-F).
The company assumes no liability
whatsoever to update these
forward-looking statements
or to conform them to future
events or developments.
FOR IMMEDIATE
RELEASE
DR.
PETER WEINSTEIN, MBA, JOINS
VETZ MAGAZINE AS CHIEF OPERATING
OFFICER
Key Industry
Leader Will Help Build the
Industry’s First-ever
Lifestyle Magazine for Veterinarians
Los Angeles, CA.,
July 2005 –
Dr. Peter Weinstein, MBA,
a leading advocate and leader
in the veterinary industry,
has joined VETZ Magazine as
chief operating officer and
will be responsible for helping
to build the industry’s
first-ever lifestyle magazine
for veterinarians. Dr. Weinstein
will focus on business development,
business operations and strategic
business alliances for the
company.
VETZ Magazine launched its
premier issue in May with
a first-ever lifestyle magazine
aimed at bringing solid answers
to the veterinary profession
in practice management, HR,
legal and marketing. VETZ
Magazine offers the most up-to-date,
impactful information available
today to influence a healthy
balance between a veterinarian’s
lifestyle and practice.
“I am thrilled to join
VETZ Magazine as chief operating
officer. I have been in the
veterinary industry for more
than 20 years and I have never
seen a publication like VETZ
that really speaks to a veterinarian
about the balance between
work and life,” says
Dr. Weinstein.
VETZ Magazine will be circulated
four times a year climbing
to eight issues a year in
2006. The next issue will
be summer 2005 and dubbed
“The Technology Issue.”
VETZ Magazine can also be
found at www.vetzmagazine.com
where veterinarians and its
staff members can visit anytime
to read about breaking news,
product announcements, company
announcements and issues of
the month sent from peers
in the industry.
“Dr. Weinstein brings
a wealth of experience and
will assist in the expansion
of the company,” states
Vetz publisher Steven May.
“When I think of a leader
to help VETZ grow, there’s
no one better for the job
than Dr. Weinstein.”
About Dr. Peter Weinstein
Dr. Weinstein attended Cornell
University before moving on
to the University of Illinois
to receive his DVM. After
graduation, he worked as an
associate for few years before
opening his own practice.
While running his practice
he identified a real need
for enhanced business acumen
to truly make his practice
successful. So, while managing
and practicing full time,
he attended night school to
receive his MBA from the University
of Redlands.
Besides being a practitioner,
Dr. Weinstein was also a practice
management consultant with
Catanzaro and Associates (nationally)
and PAW Consulting (regionally).
He served as President of
the Southern California Veterinary
Medical Association and President
of the California Veterinary
Medical Association. Additionally,
Dr. Weinstein is on the Board
of Directors of the Schnurmacher
Foundations, a charitable
trust.
In September 2000, Dr. Weinstein
stepped away from clinical
practice to work full time
as a practice management consultant
and to run Veterinary Practice
Consultants Brokerage®,
a veterinary specific job
placement firm that assists
veterinarians find new associates
and new associates find jobs.
In September 2003, Veterinary
Pet Insurance hired Dr. Weinstein
to oversee their Claims Department
as the Medical Director. In
May 2005, Dr. Weinstein returned
to business consulting with
his vision to: “Make
the veterinary profession
a better profession for all
those working in it now and
for all those who will work
in it in the future.”
Vetz Magazine is published
by Main Street Publishing
Group located at 608 Hampton
Drive, Venice, California,
90291. They can be reached
by phone at 310.452.3900 or
you can look Vetz Magazine
up online at: www.vetzmagazine.com.
FOR IMMEDIATE RELEASE
VETZ
MAGAZINE LAUNCHES:
FIRST-EVER LIFESTYLE MAGAZINE
FOR VETERINARIANS HITS THE
STANDS
Suze Orman, Dr. Stephen
R. Covey, Dr. Peter Weinstein
and More Talk About Hot Topics
Facing Veterinarians Today
from Practice Management to
Real-Life Issues.
Los Angeles, CA., May 2005
- Vetz Magazine will
launch its premier issue May
2005 with a first-ever lifestyle
magazine aimed at bringing
solid answers to the veterinary
profession in practice management,
HR, legal and marketing. Vetz
Magazine offers the most up-to-date,
impactful information available
today to influence a healthy
balance between a veterinarian's
lifestyle and practice.
Formerly Veterinaryindustry.com
Magazine, VETZ Magazine launches
with its "Practice Management"
issue with a focus on lifestyle
and practice. The magazine's
main point of difference is
summed up in their vision
statement: YOUR LIFE. YOUR
PRACTICE. The magazine's
mission is to discuss forward-thinking
issues and the challenges
facing veterinarians today
at work as well as at home.
Veterinarians face issues
such as balancing work and
family while managing busy
practices and dealing with
professional growth and change.
Vetz Magazine is intending
to offer more ideas, ideals
and advice than any other
publication aimed at the industry.
Vetz is a publication dedicated
to bringing veterinarians
intelligent and vital information
along with education about
the latest and greatest in
technology, gadgets, books,
resources, business and more.
Vetz offers up-to-date insight
for what veterinarians care
about in today's fast
paced highly demanding world.
VETZ Magazine offers solutions
ranging from health advice
to serious business issues
facing veterinarians'
lives and practices today.
VETZ Magazine features expert
advice from leaders in every
field including financial
guru Suze Orman, management
inspiration and expert Stephen
R. Covey, Temple Grandin,
Peter Weinstein, DVM, MBA,
Philip Homsey, II, Esq., Larry
McCormick, DVM, MBA, David
McCormick, MS, Tom McFerson,
CPA, ABV, Wendy S. Myers,
and many more.
Each VETZ Magazine issue
will offer hot tips for instant
impact and articles on leadership,
management, money and innovation.
Key areas include:
Random Experts
Family & Health
HR Huddle
Customer Service
Tech Trends/Gadget
Guide
New Product Round-up
Seasonal Issues
Money Talk
Book and DVD Reviews
Editor in Chief, C Smith
makes this commitment to veterinarians;
"Our goal was to roll
five magazines into one providing
timely, provocative, advice,
innovation and ideas to help
successful people and practices
become even more successful.
We think we have succeeded."
VETZ Magazine will be circulated
four times a year climbing
to eight issues a year in
2006. The next issue will
be summer 2005 and dubbed
"The Technology Issue."
VETZ Magazine is also proud
to announce www.vetzmagazine.com
where veterinarians and its
staff members can visit anytime
to read about breaking news,
product announcements, company
announcements and issues of
the month sent from peers
in the industry.